It seems that you can’t pick up a newspaper, turn on the TV or attend a conference without someone mentioning Twitter.  More and more individuals and businesses are flocking to use the social network for all sorts of uses, but should you be following suit?

In my view, businesses should approach Twitter in much the same way they would any other communications channel.

Twitter is seductive for a number of reasons – it’s free, it’s user base is growing exponentially, and it’ll bring your product to the attention to a whole new group of sexy young things you’ve been unable to access before.

But before you let your newly enthusiastic marketing exec loose, it’s worth taking a step back to consider a few points:

Tags: Web 2.0 | Marketing | Twitter | Social Networking

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