Marketing Strategy and Planning

Effective marketing can not be achieved without defining clear, SMART objectives from the outset. Ensuring that marketing and communications activity is accountable, transparent and measurable enables marketers and business owners to understand and add to its value to the business.

Working with senior management as well as Sales and marketing teams, I help clients understand how to make strategic marketing decisions and align communications activity with overall business objectives.

I provide critical thinking, develop “plans of attack”, and where needed, can implement action plans to ensure that your communication with existing and potential clients gives the most value for money.

This work is often informed and supported by stakeholder research and mapping.