Blogs and e-newsletters

Every business knows that winning new customers is  more expensive than keeping existing ones, but keeping those customers informed of what you're doing, your new promotions and products can be time consuming.

One of the benefits of online marketing over offline alternatives is that it offers an easy and immediate way of staying in touch with your existing customers.

E-newsletters

An e-newsletter, sent on a regular basis, can help build relations with current or old customers, improve loyalty, and encourage repeat business.

E-newsletters are also a great way of informing customers of forthcoming promotions, gaining their feedback, and keeping your records up to date. 

I have substantial experience of developing HTML (graphic) emails, managing campaigns to ensure maximum returns, and writing copy that inspires customers to action.  I am also well versed in UK and EU Data Protection, ensuring all your email communication stays legal, and is welcomed by customers rather than treated as spam.

Blogs

Everyone seems  to be blogging these days, but having a blog is only half the story.  Done properly, a blog can enable you to develop a reputation as an expert in your field on a regional, national or even international level, as well as drive large amounts of traffic to your site.

Having developed blogs for a number of corporate clients, as well as running several of my own, I can help you develop your blogging strategy, and where needed, manage your blog for you, ensuring regular updates, consistent, on-message copy, and maximising its reach.  This can be supplemented, where appropriate with other technologies including Twitter and RSS feeds.

For advice about how electronic newsletters or blogs could help you develop your business, please contact me.